Web presence that pays
Sites for small and medium organizations — design, content, search, and the unglamorous plumbing that turns a visitor into a phone call.
Bellevue, Washington
I build the thing,
then I make it earn its keep.
Three decades of creating and delivering products — in seven countries, on four continents — most of it spent working out why something people liked wasn’t yet something people bought.
These days I do that for small businesses, one at a time, as principal of Scanlan & Associates.
What I actually do
Products, end to end
From the first sketch to the thing customers renew. Positioning, roadmap, release — the parts that decide whether good engineering ever meets a buyer.
Getting people online
Most of my clients run real businesses with vans, tools and appointment books. The job is rarely technology. It is deciding what to say and to whom.
Recent work
Leadswitch
A web application for business networking chapters — members pass each other real work, and attendance, referrals and reciprocity are counted automatically instead of by hand. React and PHP, built from nothing in under three weeks.
Leads Northwest
A twenty-year-old chapter website replaced with a single page whose roster, attendance and reports come live from Leadswitch. Nothing to retype on a Wednesday morning.
The Doner Group
Long-running client. Live MLS search, agent profiles, and a listing service that keeps sellers’ money in their pockets.
Books
Bricks to Clicks
Written for owners who already have a working business and are being told they need a website, without anyone explaining what it is supposed to do for them.
The 12 Habits of Highly Effective Websites
Search, explained for the person who signs the cheque rather than the person who writes the markup.
Background
- Scanlan & AssociatesPrincipal. Web presence for small and medium businesses.
- BocadaCo-founder and VP of Product.
- DellProduct management.
- MicrosoftProgram and product management.
- SiemensStarted out writing code.
Seven countries, four continents, and a long-held view that the hard part was never the software.
Get in touch
If you have a business and a website that isn’t pulling its weight, that is the conversation I enjoy most.
liam.scanlan@gmail.com or through Scanlan & Associates